Logo of AJ Hackett International

Our Purpose, Promise & Values

The Foundations of Our Adventure Philosophy

Our Purpose

Our purpose is to positively change lives and help people all over the world overcome their personal barriers by achieving something they never thought possible.

Five people enjoying their time, with a bungy tower visible above them.

Our Promise

To act sustainably and be trusted for the care of our people, our customers, and the planet, while pursuing quality, creativity, and innovation in adventure tourism destinations. As a result, our promise is shifting our mindset from the inward-looking corporate visions and missions of the past to a fresh, open-minded perspective in which we can be a trusted adventure tourism operator for the future.

Skypark site showcasing our commitment to sustainability, adventure, and innovation in tourism.

Our Values

Respect

We value the communities and the environment we share, always acting responsibly and fully committing to open and honest relationships.

Adventure

At the heart of what we do is personal adventure. Be bold like us.

Innovation

We embrace change, always striving to improve the way we work and develop our unique guest experience.

Safety

We are trusted to manage risk and operate with a safety-first principle.

Experience

We create fun, memorable experiences for our customers and unforgettable employment opportunities for our team.

AJ Hackett smiling into the camera.